/tagged/fordfiesta/chrono/page/2
Before the Ford Fiesta’s formal arrival in the United States, I was privileged to be granted the title of “Honorary Fiesta Movement Agent” by the crew at BurnoutRadio. Their gracious generosity allowed me to log approximately 3000 miles in the European-spec Fiesta. Along the way, I introduced the Fiesta to major metro dealerships’ sales staff, QualityCare technicians at rural dealers, lifelong Ford enthusiasts and skeptical autocrossers who hadn’t seriously considered a Ford in years. This is a catalog of the friendships I forged.

Before the Ford Fiesta’s formal arrival in the United States, I was privileged to be granted the title of “Honorary Fiesta Movement Agent” by the crew at BurnoutRadio. Their gracious generosity allowed me to log approximately 3000 miles in the European-spec Fiesta. Along the way, I introduced the Fiesta to major metro dealerships’ sales staff, QualityCare technicians at rural dealers, lifelong Ford enthusiasts and skeptical autocrossers who hadn’t seriously considered a Ford in years. This is a catalog of the friendships I forged.

2 years ago  View Larger Image

Slater’s Performance, Houston’s preeminent Ford speedshop, gets its first look at the 2011 Fiesta. Some brand enthusiasts have literally banked their livelihoods on the automotive brands they trust. It’s the least we can do, as automotive analysts and communicators, to validate their enthusiasm by showing respect for their passion.

Slater’s Performance, Houston’s preeminent Ford speedshop, gets its first look at the 2011 Fiesta. Some brand enthusiasts have literally banked their livelihoods on the automotive brands they trust. It’s the least we can do, as automotive analysts and communicators, to validate their enthusiasm by showing respect for their passion.

2 years ago  View Larger Image

I drove a European-spec Fiesta from Memphis to Dallas, and made a special effort to stop at rural dealers. Small dealers usually have excellent staff retention rates. Web users watched as I webcast lifelong QualityCare techs’ stories of 300,000-mile Fiestas from the ’70s. That gave me important context for the historical significance of the Fiesta’s re-launch.

I drove a European-spec Fiesta from Memphis to Dallas, and made a special effort to stop at rural dealers. Small dealers usually have excellent staff retention rates. Web users watched as I webcast lifelong QualityCare techs’ stories of 300,000-mile Fiestas from the ’70s. That gave me important context for the historical significance of the Fiesta’s re-launch.

2 years ago  View Larger Image

I took the Ford Fiesta to an autocross race in Corpus Christi. Lumographer Tay Portillo shot this picture in between runs; Albert Valera took another shot in grid. The Fiesta and I placed fourth overall. We changed minds. We enlisted believers. We made the Fiesta a feared weapon on-track.

I took the Ford Fiesta to an autocross race in Corpus Christi. Lumographer Tay Portillo shot this picture in between runs; Albert Valera took another shot in grid. The Fiesta and I placed fourth overall. We changed minds. We enlisted believers. We made the Fiesta a feared weapon on-track.

2 years ago  1 note View Larger Image

My last European-market Fiesta photoshoot in Dallas. BurnoutRadio and I assembled local social media influencers, including friends from Ford and GM regional headquarters, to bid Texas’s first Fiesta goodbye.

My last European-market Fiesta photoshoot in Dallas. BurnoutRadio and I assembled local social media influencers, including friends from Ford and GM regional headquarters, to bid Texas’s first Fiesta goodbye.

2 years ago  View Larger Image

After forging a close online friendship, I finally met Fiesta Movement agents Bryan and Brandon Redeker face-to-face at its American debut. I later introduced them to XPEL Technologies, and brokered a mutually beneficial relationship: XPEL will outfit their Fiesta autocrosser with headlamp protection shields, and the Redekers will shoot a grassroots installation guide.

After forging a close online friendship, I finally met Fiesta Movement agents Bryan and Brandon Redeker face-to-face at its American debut. I later introduced them to XPEL Technologies, and brokered a mutually beneficial relationship: XPEL will outfit their Fiesta autocrosser with headlamp protection shields, and the Redekers will shoot a grassroots installation guide.

2 years ago  View Larger Image

Madelyn Miller of CarLadyNews poses with bikers in front of Alice’s Restaurant at the Ford Fiesta’s national launch in California. We welcomed curious onlookers into the car at each pitstop.

Madelyn Miller of CarLadyNews poses with bikers in front of Alice’s Restaurant at the Ford Fiesta’s national launch in California. We welcomed curious onlookers into the car at each pitstop.

2 years ago  View Larger Image

To learn how I leveraged social media and my interpersonal skills to introduce people to the Ford Fiesta, click on the “FiestaMovement Honorary Agent” link to the right and browse through the thumbnail grid. Charlie Brumfield and Nick Malone, the guys at BurnoutRadio, were always willing to toss me the keys to their Euro-spec Fiesta. During the Fiesta Movement, I looked to Charlie and Nick as springboards for ideas relating to the B-segment, and car culture at large. In this photo, Charlie and I are celebrating the arrival of the US-spec Fiesta at Ford’s Texas HQ. Though the Fiesta Movement is over, I still value the lessons I learned as an honorary brand ambassador — and the friendships I forged remain strong.

To learn how I leveraged social media and my interpersonal skills to introduce people to the Ford Fiesta, click on the “FiestaMovement Honorary Agent” link to the right and browse through the thumbnail grid.

Charlie Brumfield and Nick Malone, the guys at BurnoutRadio, were always willing to toss me the keys to their Euro-spec Fiesta. During the Fiesta Movement, I looked to Charlie and Nick as springboards for ideas relating to the B-segment, and car culture at large. In this photo, Charlie and I are celebrating the arrival of the US-spec Fiesta at Ford’s Texas HQ. Though the Fiesta Movement is over, I still value the lessons I learned as an honorary brand ambassador — and the friendships I forged remain strong.

2 years ago  View Larger Image

Before the Ford Fiesta’s formal arrival in the United States, I was privileged to be granted the title of “Honorary Fiesta Movement Agent” by the crew at BurnoutRadio. Their gracious generosity allowed me to log approximately 3000 miles in the European-spec Fiesta. Along the way, I introduced the Fiesta to major metro dealerships’ sales staff, QualityCare technicians at rural dealers, lifelong Ford enthusiasts and skeptical autocrossers who hadn’t seriously considered a Ford in years. This is a catalog of the friendships I forged.

Before the Ford Fiesta’s formal arrival in the United States, I was privileged to be granted the title of “Honorary Fiesta Movement Agent” by the crew at BurnoutRadio. Their gracious generosity allowed me to log approximately 3000 miles in the European-spec Fiesta. Along the way, I introduced the Fiesta to major metro dealerships’ sales staff, QualityCare technicians at rural dealers, lifelong Ford enthusiasts and skeptical autocrossers who hadn’t seriously considered a Ford in years. This is a catalog of the friendships I forged.

Slater’s Performance, Houston’s preeminent Ford speedshop, gets its first look at the 2011 Fiesta. Some brand enthusiasts have literally banked their livelihoods on the automotive brands they trust. It’s the least we can do, as automotive analysts and communicators, to validate their enthusiasm by showing respect for their passion.

Slater’s Performance, Houston’s preeminent Ford speedshop, gets its first look at the 2011 Fiesta. Some brand enthusiasts have literally banked their livelihoods on the automotive brands they trust. It’s the least we can do, as automotive analysts and communicators, to validate their enthusiasm by showing respect for their passion.

I drove a European-spec Fiesta from Memphis to Dallas, and made a special effort to stop at rural dealers. Small dealers usually have excellent staff retention rates. Web users watched as I webcast lifelong QualityCare techs’ stories of 300,000-mile Fiestas from the ’70s. That gave me important context for the historical significance of the Fiesta’s re-launch.

I drove a European-spec Fiesta from Memphis to Dallas, and made a special effort to stop at rural dealers. Small dealers usually have excellent staff retention rates. Web users watched as I webcast lifelong QualityCare techs’ stories of 300,000-mile Fiestas from the ’70s. That gave me important context for the historical significance of the Fiesta’s re-launch.

I took the Ford Fiesta to an autocross race in Corpus Christi. Lumographer Tay Portillo shot this picture in between runs; Albert Valera took another shot in grid. The Fiesta and I placed fourth overall. We changed minds. We enlisted believers. We made the Fiesta a feared weapon on-track.

I took the Ford Fiesta to an autocross race in Corpus Christi. Lumographer Tay Portillo shot this picture in between runs; Albert Valera took another shot in grid. The Fiesta and I placed fourth overall. We changed minds. We enlisted believers. We made the Fiesta a feared weapon on-track.

My last European-market Fiesta photoshoot in Dallas. BurnoutRadio and I assembled local social media influencers, including friends from Ford and GM regional headquarters, to bid Texas’s first Fiesta goodbye.

My last European-market Fiesta photoshoot in Dallas. BurnoutRadio and I assembled local social media influencers, including friends from Ford and GM regional headquarters, to bid Texas’s first Fiesta goodbye.

After forging a close online friendship, I finally met Fiesta Movement agents Bryan and Brandon Redeker face-to-face at its American debut. I later introduced them to XPEL Technologies, and brokered a mutually beneficial relationship: XPEL will outfit their Fiesta autocrosser with headlamp protection shields, and the Redekers will shoot a grassroots installation guide.

After forging a close online friendship, I finally met Fiesta Movement agents Bryan and Brandon Redeker face-to-face at its American debut. I later introduced them to XPEL Technologies, and brokered a mutually beneficial relationship: XPEL will outfit their Fiesta autocrosser with headlamp protection shields, and the Redekers will shoot a grassroots installation guide.

Madelyn Miller of CarLadyNews poses with bikers in front of Alice’s Restaurant at the Ford Fiesta’s national launch in California. We welcomed curious onlookers into the car at each pitstop.

Madelyn Miller of CarLadyNews poses with bikers in front of Alice’s Restaurant at the Ford Fiesta’s national launch in California. We welcomed curious onlookers into the car at each pitstop.

To learn how I leveraged social media and my interpersonal skills to introduce people to the Ford Fiesta, click on the “FiestaMovement Honorary Agent” link to the right and browse through the thumbnail grid. Charlie Brumfield and Nick Malone, the guys at BurnoutRadio, were always willing to toss me the keys to their Euro-spec Fiesta. During the Fiesta Movement, I looked to Charlie and Nick as springboards for ideas relating to the B-segment, and car culture at large. In this photo, Charlie and I are celebrating the arrival of the US-spec Fiesta at Ford’s Texas HQ. Though the Fiesta Movement is over, I still value the lessons I learned as an honorary brand ambassador — and the friendships I forged remain strong.

To learn how I leveraged social media and my interpersonal skills to introduce people to the Ford Fiesta, click on the “FiestaMovement Honorary Agent” link to the right and browse through the thumbnail grid.

Charlie Brumfield and Nick Malone, the guys at BurnoutRadio, were always willing to toss me the keys to their Euro-spec Fiesta. During the Fiesta Movement, I looked to Charlie and Nick as springboards for ideas relating to the B-segment, and car culture at large. In this photo, Charlie and I are celebrating the arrival of the US-spec Fiesta at Ford’s Texas HQ. Though the Fiesta Movement is over, I still value the lessons I learned as an honorary brand ambassador — and the friendships I forged remain strong.

About:

I've been privileged to unite owners and enthusiasts with the brands they've poured faith into. It's exhilarating. It's an honor. These are my favorite moments.

I'm searching for a career in Detroit so I can leverage my social media strengths to nurture car culture. My interactive resume: http://highmileage.org