To learn how I leveraged social media and my interpersonal skills to introduce the Camaro to the Midwest and its online enthusiast fanbase, click on the “Camaro Cross-Country Webcast” link to the right and browse through the thumbnail grid.
It was easily the most anticipated model relaunch of the decade. Chevrolet needed a special way to ship the first 2010 Camaro to Texas — so they contacted me. I drove the car from Detroit to Dallas and organized meetups along the way to allow fans the chance to sit in their long-awaited hero-car. I introduced the Camaro to enthusiasts and prospective owners in its native settings: at a social media-savvy dealership; at a famed heritage parts warehouse; at three impromptu car meets and a prominent aftermarket performance shop. The trip culminated in a 44-car caravan through the Dallas-Fort Worth Metro Area. My Camaro, named “Silver”, arrived in time to win the Texas Auto Writers Association’s Car of Texas award that weekend.
To learn how I leveraged social media and my interpersonal skills to introduce the Camaro to the Midwest and its online enthusiast fanbase, click on the “Camaro Cross-Country Webcast” link to the right and browse through the thumbnail grid.
It was easily the most anticipated model relaunch of the decade. Chevrolet needed a special way to ship the first 2010 Camaro to Texas — so they contacted me. I drove the car from Detroit to Dallas and organized meetups along the way to allow fans the chance to sit in their long-awaited hero-car. I introduced the Camaro to enthusiasts and prospective owners in its native settings: at a social media-savvy dealership; at a famed heritage parts warehouse; at three impromptu car meets and a prominent aftermarket performance shop. The trip culminated in a 44-car caravan through the Dallas-Fort Worth Metro Area. My Camaro, named “Silver”, arrived in time to win the Texas Auto Writers Association’s Car of Texas award that weekend.
Posted 2 years ago & Filed under chevycamaro, View Larger Image
